More than just a tech solution

Our team is made up of over 100 specialists ready and dedicated to help you transform the way you manage your events.

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Here to help at every stage of your event journey

Full service or self service, one or all. Pick the solutions right for your events from egTicketing, egMarketing, egTravel, egAccess and egPay.

Event Stage

Here to help at every stage of your event journey

Full service or self service, one or all. Pick the solutions right for your events from egTicketingegCheckout, egMarketing, egTravel, egAccess and egPay.

Event Stage

Your fans deserve a great experience from tickets to tills and beyond, offer intelligent event recommendations and artist tracking, bespoke travel experiences, Payment Plan, Pay With Friends, flexible checkout options and more.

Fans Hero

Better together

As of autumn 2019, Event Genius (and our consumer facing ticketing website, Ticket Arena) became part of the Festicket family. Together our three brands represent the most complete offering in the live events industry, allowing us to serve everyone from mega festivals and large sports clubs to conferences, bootique food and drink events and independent music venues.

Event Genius is the end-to-end technology that powers everything we do. Servicing events of all types and sizes, the platform brings together ticketing, POS and cashless payment services, access control, travel and packages, marketing, data insights and fan analytics, all under one roof.

Simply put, Festicket is the world’s most complete website for discovering and booking festival experiences. Working alongside over 4000 festivals and events, Festicket is a Tech Nation Future Fifty member, was named in the 2019 FT (Financial Times) 1000 (Europe’s Fastest Growing Companies) as well as making Deloitte’s 2019 Technology Fast 50 list.

Ticket Arena is our second consumer facing website and presents the versatility to sell events of all types, from club nights, live music and comedy to theatre, food and drink and sports. In 2019 the brand was named Best Ticketing Company at the Event Production Awards, whilst also being awarded’s Top Retailer Of The Year award.

Stronger as one


Events serviced globally


Countries served


Ticketing and cashless sales


Tickets sold


Office locations worldwide

55,500+Events serviced globally

50+ Countries served

€600m+Ticketing and cashless sales

Tickets sold


Office locations worldwide

The story so far


In 2008, immersed in the Leeds music scene, Event Genius and Ticket Arena founder Reshad Hossenally launched the website from his university bedroom to provide music fans and promoters with a better way to buy and sell tickets online. Over the years that followed, the business developed it’s Event Genius platform allowing organisers to streamline and simplify their ticketing and event management needs, first specialising in clubbing before expanding into live music, festivals, food & drink, comedy, sports, exhibitions and trade shows.


Whilst Reshad was busy in Leeds, 200 miles away in London in 2011, Festicket founders Zack Sabban and Jonathan Younes were organising a group trip to the world famous Coachella festival. They asked themselves essential questions: "Should we go camping, or stay at a hotel?", "Is this hostel convenient? Does it provide the best value for money?", "Should we go for a VIP ticket or General Admission?", and "Should we book local transportation?". The planning and booking process was painful, time consuming and very expensive!

They didn’t make it to Coachella that year. Instead, they started on a mission: To gather the festival and live music community around a central booking platform to make things more open, aware and connected for fans around the globe. After a few weeks of brainstorming (and quite a few Skype sessions), Festicket was born.


Fast forward to 2019 and Festicket are looking to bolster their technical offering and move into the primary ticketing space. After a series of meet ups at ILMC that year, Zack and Reshad had lit the spark of the Event Genius by Festicket dream, and by August the partnership was confirmed.

Combining specialities from both camps the new joint venture, Event Genius by Festicket, creates an end-to-end platform for organisers and fans alike, providing the most complete offering in the live entertainment industry today. The platform brings together technology and expertise including POS and cashless payment services, ticketing, accommodation, travel and packages, marketing, data insights and analytics, access control, fan engagement tools and more to plug a gap in the market that no other organisation has addressed to date.


Over the course of 2020, when the events industry was all but shut down due to the Coronavirus pandemic, the business invested heavily to integrate the two product suites and deliver on the promise of a new, improved, fully end-to-end (and now COVID-ready) platform.

The response since from our partners - new and old - is something we're really proud of and a strong start to 2021 has seen new offices open in Los Angeles and Melbourne as the business continues to grow.

Tried and trusted

Join the team

Event Genius are proud to be part of the Festicket family. We’re one of the fastest growing music and event start-up companies in Europe, comprising a team of over 100 people passionate about changing the face of live event experiences across the world. Our head office is in Camden, London with smaller offices in Leeds, Berlin, Amsterdam, Porto, Nantes, Melbourne and Los Angeles.

The events industry is inbuilt into our DNA and that extends to the people who work here. It may sound like a cliché but we can’t get events out of our heads. Our company culture is very idea orientated and driven but also very social. It’s an industry that doesn’t sleep, so no matter what time of day it’s more than likely one of the team will be working hard to help an organiser deliver an event or will be out enjoying one themselves.

If this sounds like a good fit and you’d like to join us on our mission in transforming the live events industry, we’d love to hear from you.

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Try it for free

Event Genius will transform the way you sell tickets and manage your events. There are no joining fees or hidden costs so sign up today and find out for yourself.