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Clubbing powerhouse Circus chooses Event Genius Pay as their cashless provider

Alex Ogilvie
6 Jan
2019
min read

We’re thrilled to reveal that world-renowned club night and record label, Circus, chose Event Genius Pay as its cashless payment solution for two giant shows in Liverpool.

The House, techno and serious dance music events, which were both held in the city’s 3,000 capacity Bramley Moore Dock warehouse, saw our award-winning cashless POS introduced at the brand’s Halloween blowout and again at their Area 10 show at the start of December.

By using Event Genius Pay, Circus could offer fans who had bought a ticket for the two events were offered the chance to pre-purchase credits via the web. On arrival, these credits were then loaded onto an RFID enabled wristband, which they received in exchange for their ticket, that could be used to buy drink, food and merchandise with a quick tap at venue's bars or vendors.

“We wanted to make sure that our fans were having the best possible time and increase our event efficiency so we felt that cashless would help,” said Yousef Zaher, Liverpudlian DJ/Producer and co-founder of Circus. “Once a fan gets hold of their wristband and buys their first drink, it just clicks, service speeds up and they get to spend more time enjoying the music instead of waiting at the bar.”

This focus on fans has been key to Circus since its formation in 2002 and has won them many accolades, including BBC’s UK ‘Club Of The Year’ award and Mixmag’s ‘Number One’ night, and their use of Event Genius Pay is a testament to their continued pursuit of party perfection.

“Circus never stands still, but going cashless was a big leap that we wouldn’t have taken with just anyone, “ said Niamh McGoldrick, Business Manager at Circus. “The team at Event Genius have been serving the nation’s club scene for years and, having worked with them in the past, we knew we could trust them to make the transition to cashless as smooth as possible.”

If you’d like to find out more about how our cashless solution can improve your event or festival, then please get in touch and one of our team will be happy to help.

Related Content - Cocoon In The Park increases revenues by 39% in just two years using Event Genius Pay

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