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Event Genius is now operated by Lyte
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Register your offers for the Ticket Arena Black Friday marketing campaign

Alex Ogilvie
1 Nov
min read

Online shopping days don’t get any bigger than Black Friday. Imported to the UK by massive retailers like Amazon, British consumers get whipped into a frenzy looking for discounts on the things they want the most in the lead up to Christmas.

Now, while it’s often the massive queues at supermarkets or footage of people scrapping over a cheap TV that take the headlines, for Millennials, it's discounted live experiences that they’re after.Studies show that 3 out of 4 Millennials would choose to spend their money on an experience rather than other desirable products. That they are nearly four-times* as likely to make a Black Friday purchase than older generations and, on average, spend a whopping £419,556,233** each month on experiences such as club nights, gigs and festivals.

To help you make the most of this key sales day our marketing team are preparing some extra special Black Friday activity.

Our Black Friday marketing plans

Email marketing campaign: We’ll be sending three mailers with all of our Black Friday offers to the full Ticket Arena database.

Paid social advertising:
We’re planning an extensive paid social media campaign, covering our offers on Facebook, Instagram and Twitter. This will include at least one specific post for any offer(s) and event(s) you include.

Dedicated listing & hero banner:
A hero banner will appear on the Ticket Arena homepage and app for the duration of the campaign, this will link to a dedicated listing to house all Black Friday events/offers.

Editorial coverage:
Our team will provide a range of Black Friday editorial pushing customers to all our Black Friday offer events.

Talk to us about setting up a Black Friday offer

In order to make sure you get the most out of our plans, we’d ask that you confirm any offer you’d like to employ by 16th November. There is no minimum or maximum amount of tickets you can allocate to a Black Friday offer and once they have sold out, your ticket sales will revert to their original prices.

If you would like to talk in more detail about setting up a Black Friday offer, please get in touch today.

Sources: *Forbes**Alter Agency***Ad Week

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