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Event Genius is now operated by Lyte
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Event Genius bolster egMarketing offering through Audience Republic partnership

Alex Ogilvie
7 Sep
2021
min read

We’ve partnered with event marketing platform Audience Republic to add another dimension to our egMarketing product!

Finding new ways for our partners to discover, reach and engagement with new fans all around the globe has always been something we have prided ourselves on. With that in mind, we're excited to announce that we will now make use of Audience Republic’s expertise and bespoke software functionality for presale registration and wait lists, helping you to build audiences and maximise sales across white label ticketing solutions, as well as the Festicket and Ticket Arena websites.

Founded by former event promoter, Jared Kristensen as a way to help promoters, festivals, venues, and artists to sell more tickets, Audience Republic works on the core beliefs that word-of-mouth is the most powerful form of marketing.

Audience Republic maximises ticket sales and grows audiences by increasing word of mouth, using rewards and incentives to reward fans who refer friends, follow, subscribe, and share events with their personal and social networks. We’re excited to add this unique audience building and engagement tool to our egMarketing offering alongside other industry leading marketing integrations with the likes of Spotify, amongst others. 

Speaking about the newly announced partnership, Jared Kristensen, Audience Republic founder and CEO commented: “The team here at Audience Republic are looking forward to working alongside our friends at Event Genius more closely to help more festivals and events harness the power of word-of-mouth and audience data to sell more tickets.”

If you’d like to learn more about how our partnership with Audience Republic can help you build audiences and fuel more engagement amongst your fans, get in touch today, we’d love to hear from you.


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