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Event Genius is now operated by Lyte
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Event Industry NewsEvent Industry News

Event Genius deliver record breaking cashless weekend

Alex Ogilvie
15 May
min read

The early May bank holiday has always been a busy ticketing and access control weekend, but this year we were thrilled to deliver our busiest ever cashless weekend, becoming the first UK company to service four cashless events simultaneously, across two countries.

By using Event Genius Pay, fans attending Annie Mac’s Lost & Found Festival (Malta), Forbidden Forest (UK), Pier Jam (UK) and Chelmsford Racecourse (UK) were all given the chance to pre-purchase credits online. On arrival, these credits were loaded onto RFID enabled wristbands, received in exchange for their ticket, that could be used to buy drinks, food and merchandise with a quick tap at the events’ bars or vendors.

Over recent years, ensuring our award-winning cashless POS, Event Genius Pay, was developed to be robust, reliable and scalable has been a high priority for the business.  To come away from a weekend that saw our team travel over 4500 miles across the UK and Europe, to deliver events processing in excess of 200,000 transactions via 700 devices, is the proof that the system is just that; robust, reliable and scalable.

“Everyone at the business has worked their socks off to make the early May bank holiday a success. This was a landmark occasion not just for Event Genius, but for the UK cashless market in general and I couldn’t be prouder of the team for making it happen. Full steam ahead now towards an exciting summer!” Reshad Hossenally, Founder & Managing Director.

If you’d like to learn more about how and why going cashless could benefit your next festival or event, read more here, or get in touch with our team.

Related Content - 10 reasons why your festival should go cashless in 2021

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