Event Genius: Our most read blogs of 2021

As we bring down the curtain on 2021 we take a look back at our ten most read blogs of the previous year.‍

Our guide to the UK’s reduction in VAT for event organisers

‍We dissected the UK government’s temporary reduction in the VAT rate for the hospitality and live events sector.

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Festicket appoints new CEO Benjamin Leaver ahead of major growth drive as Co-Founder Zack Sabban becomes President

‍October saw us complete a series of senior appointments and moves within the company’s management structure, including welcoming Benjamin Leaver as our new CEO while founder Zack Sabban assumed the role of President.

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Product Update: Ticket Management Portal - The answer to track and trace for events

‍Our new TMP improves data collection, cashless payments, ensures event organisers comply with all track and trace requirements, contributes to more COVID-secure processes and opens up new revenue streams.

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What England’s roadmap out of lockdown means for live events

‍The UK’s live events industry exploded back in February when the Prime Minister announced England’s roadmap out of lockdown, including key dates from when live events could resume at full capacity. 

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Reinventing the Early Bird Ticket

‍The idea of the Early Bird Ticket is simple. Fans who book at the very start of a campaign, well in advance of an event, are rewarded with a cheaper ticket than those who purchase further down the line.

But is it time to rethink the Early Bird Ticket? Could there be a better way to approach the idea, one that works better for event creators and fans alike?

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Case study: egPay delivers six-week deployment at Saudi Arabia’s Diriyah Oasis

‍Across the six weeks in late 2019, Diriyah Oasis was transformed into a family entertainment district and theme park with over 60 rides, games, stalls and attractions including an outdoor ice rink, aqua karts, farmers’ markets, forests, virtual-reality sports and much more. 

Across the six weeks in late 2019, Diriyah Oasis was transformed into a family entertainment district and theme park with over 60 rides, games, stalls and attractions including an outdoor ice rink, aqua karts, farmers’ markets, forests, virtual-reality sports and much more. 

The ambitious project presented one of our biggest opportunities yet to deliver our egPay cashless solution on a grand scale.

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egPay delivers successful cashless solution for UK Government pilot events at Circus Club, Liverpool

‍Back in May we were hugely proud to work with our longtime partner – Liverpool clubbing brand Circus – on one of the UK’s pilot events. We were on site all weekend deploying egPay cashless and contactless technology, contributing to a successful, COVID-secure set of events. 

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Live at Lydiard Festival Director, Jack Summers: "I feel that after organising a festival in 2021, I can do anything"

‍August saw festival newcomer Live at Lydiard celebrate a hugely successful first edition alongside the likes of Anne Marie, Dizzee Rascal, Clean Bandit, Pete Tong and Joel Corry in Swindon.

We caught up with our primary partner to find out what it was like organising a debut festival in the midst of a pandemic. 

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Case study: Event Genius helps Australia’s Day For It Festival welcome thousands in big step towards return of live events

‍April saw us deliver our largest event in Australia to date – Brisbane’s Day For It Festival – in what was a huge step in the return of live events. We were the festival’s primary ticketing partner, as well as managing the on-site access control operations that included multiple entry points to reduce any risk of Covid transmission.

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Slammin' Events Manager, James Orfeur: "We kept things going and always looked forward"

‍We caught up with the main man behind Southport Weekender, Kaleidoscope Festival, Beautiful People, Southbound and Westfest to reflect on the challenges, lessons and highlights of the last 18 months.

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‍If you’re an event organiser and would be interested to hear more about how Event Genius can help you effectively and efficiently manage your event while delivering unforgettable experiences for your fans, please get in touch today by clicking here. We’d love to hear from you.