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Event Genius Pay delivers a 23% increase in spend per-head at Jika Jika - Northern Ireland’s first ever cashless festival

Alex Ogilvie
4 Sep
min read

Northern Ireland became the latest country to experience the Event Genius Pay (egPay) cashless revolution this August.

Working with client Jika Jika, our experienced team delivered the country’s first ever cashless festival, helping to reduce wait times for fans and increase revenues with an average 23% increase in spend per head, when compared to events hosted by the event organiser at the same location last year.

By using our award-winning cashless POS, fans who attended the festival’s debut outing were able to plan their spending by purchasing credits in advance using online via our white label portal, utilising both Apple Pay and Google Pay.

Upon arrival, fans exchanged their tickets for smart wristbands which were  then loaded with their pre-purchased credits. These credits could then be spent on food, drink and merchandise by simply tapping their wristband at the point of sale devices at every bar and vendor on the festival site.

The implementation of our award-winning technology, which can be used both online and offline, has helped the experienced team behind the festival deliver their fans an amazing experience.

“We’ve been hugely impressed with egPay.” said James Crossan, Director at Jika Jika festival, “The solution speeds up transactions at the bar and makes it easy for fans to top-up credit, allowing them to spend  more time enjoying the music and less time waiting in queues.”

Upon hearing the feedback, Lauren Lytle, Head of Technical Operations at Event Genius said: “It’s been a privilege to be able to help Jika Jika make a resounding success of their debut festival. From start to finish their team’s commitment to ensuring their fans have the best possible time has been amazing and it’s great to have been the first RFID payment provider to deliver a fully cashless festival in Northern Ireland.”

If you’re interested in how Event Genius Pay can revolutionise the fan experience at your next festival, get in touch today or to keep up to date with our latest news please subscribe by entering your email address in the page footer below.

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