Event Genius is now operated by Lyte
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Event Genius is now operated by Lyte
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Meet The TeamMeet The Team

Meet the Team: Mylène Philippo, B2B Marketing Manager (Events & Conferences)

Luke Nightingale
1 Jun
min read

As well as welcoming new starters in our Meet the Team series, we wanted to shine a light on some of the longer-serving members of our Event Genius family. 

We’ll catch up with each to find out a bit more about their role here at Event Genius, what they enjoy the most, their journey so far, and what they like to get up to in their spare time. 

Next up is B2B Marketing Manager (Events & Conferences) Mylène Philippo. Our Dutch extraordinaire, Mylène leads our work on events and conferences, working tirelessly to create incredible experiences and activations that help promote our technology.

Tell us about your current role as B2B Marketing Manager (Events & Conferences) at Event Genius?

In my current role I organise our own networking events and work together with conferences and tradeshows across Europe - and soon the world - to spread the word on our technology and what we can do to support events. 

I try to focus on creating memorable and exciting experiences, ways to have interesting and honest conversations with promoters, and sharing knowledge that might add value to the people in our industry. 

How did you get to working at Event Genius and how long have you worked for the company?

I am from the Netherlands where I headed the marketing for a festival promoter and taught project management and English to future producers and content writers. Because of the former, I had been in touch with the Festicket team a lot and when they were looking for a Dutch-speaking Marketing Campaign Manager back in 2018. I applied for the role straight away. This summer, I’ve been here for four years! 

How would you describe working at Event Genius?

It’s very international. I work and meet with people from all over the world, in many different time zones. I have learned so much about differences in cultures, views, habits and travel, and at the same time, how we find common ground in music and our quest for that unique feeling which a festival can give you and is so hard to put into words. It’s something that translates into our team’s passion and their dedication to make every experience better than the one before. 

Tell us how your typical day looks?

Every day is completely different, depending on what and how many events are planned. I could be meeting organisers, emailing designers, trying to get sign off on large print orders from my manager, briefing my team, or actually be at the event to make sure it all goes smoothly. I might even be out there to build the backdrop myself. Other days I am just going through finances and receipts, consulting with my team or planning the next tasks.

What do you enjoy most about your role?

It’s quite exciting to sit down with organisers of conferences and tradeshows to find common ground in what we’re both trying to achieve, then start to create and shape a concept. But what I love most is that moment just before delegates and guests arrive; that moment of silence before the storm. When everything you had in mind has taken shape, has come to life, and all that is left to do is for my team and the guests to just go ahead and enjoy, talk, learn, brainstorm and bring great ideas to life.

What are you looking forward to next in your role at Event Genius?

I’m very much looking forward to this autumn, with multiple European conferences happening across October and November. It’s been such a long time since the industry has actually had a moment to meet up, reflect and find solutions for today’s challenges together. 

If you are heading to one, give us a shout! The team is always open to good conversations about the current trends or just a moment to meet in person again after these crazy couple of years.

Have you always been in your current role and team? If not, tell us about your journey at Event Genius into this role.

No, I haven’t! As I mentioned earlier, I started at Festicket as a Campaign Manager for the Benelux and partly DACH and Central European countries. I assisted local promoters in optimising their brand visibility via the Festicket website, led campaigns for their festivals across our marketing channels and advised when needed. 

When Event Genius and Festicket merged, this new role became available, and I offered my experience in organising events, marketing and branding to help increase our impact via events and conferences.

What has been your most memorable experience at Event Genius to date?

The Amsterdam Dance Event has been a unique and memorable experience for me every year I visited; from the edition where I had my first encounter with Festicket/Event Genius, until the last, just before COVID. 

Something magical happens when the city is taken over by the electronic music industry. Meeting our partners and new people at cafes by day, and feeling this exciting buzz throughout the streets at night. 

And finally, what do you enjoy doing when you’re not working?

I definitely enjoy a party or two myself (OK, maybe more… especially when the sun is out!), but I love getting away from it all too: a picnic in Hyde park, roaming the food markets of London, walking the Southbank, hitting the beach, finishing the work day with a drink down at one of the Dutch canals or catching up with friends over a good meal.

Mylène is based in our London office, but we also have offices across the world, including in Europe and Australia, and are actively growing our teams across all these territories.

We’re a close-knit team of passionate music fans and event-goers dedicated to making the industry a better place for fans and organisers alike, and are always on the lookout for other like-minded individuals to join the family.

If you are interested in finding out more about working at Festicket and Event Genius, and the positions we are currently hiring for, you can do so by clicking here.

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