Black Friday is incoming and that means it's time to take a look at your on sale events and find a way to make advantage. Imported to the UK by massive retailers like Amazon, in the lead up to Christmas it's a key time for customers to make purchases they've had their eye on.Now, while it’s often the massive queues at supermarkets or footage of people scrapping over a cheap TV that take the headlines, for Millennials, it's discounted live experiences that they’re after.
Studies show that 3 out of 4 Millennials would choose to spend their money on an experience rather than other desirable products. That they are nearly four-times* as likely to make a Black Friday purchase than older generations and, on average, spend a whopping £419,556,233** each month on experiences such as club nights, gigs and festivals.To help you make the most of this key sales day our marketing team are preparing some extra special Black Friday activity.
Email marketing campaign: We’ll be sending two mailers with all of our Black Friday offers to the full Ticket Arena database.
Paid social advertising: We’re planning an extensive paid social media campaign, covering our offers on Facebook, Instagram and Twitter.
Dedicated listing & hero banner: A hero banner will appear on the Ticket Arena homepage and app for the duration of the campaign, this will link to a dedicated listing to house all Black Friday events/offers.
Editorial coverage: Our team will provide a range of Black Friday editorial pushing customers to all our Black Friday offer events.
Black Friday will take place on Friday 29th November and this year our campaign will run from 25th November - 2nd December. In order to make sure you get the most out of our plans, we’d ask that you confirm any offer you’d like to employ by 15th November.
Not sure this is right for you and your events?
Whether you run club events, gigs, festivals, comedy nights, theatre shows or something completely different, we want to hear from you! There is also no minimum or maximum amount of tickets you can allocate to a Black Friday offer and once they have sold out, your ticket sales will revert to their original prices.
If you would like to talk in more detail about setting up a Black Friday offer, please contact your Account Manager directly or get in touch with the team on 0113 350 4114 or via email.
Sources:*Forbes**Alter Agency***Ad Week
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