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Case StudiesCase Studies

Case Study: Ticketing & Access Control at Wales Rally 2017

Alex Ogilvie
6 Nov
min read

Dayinsure Wales Rally GB is a multi-stage motor sports event and takes place over three days of competition. Each day is divided into a number of 'Special Stages' in which drivers race against the clock for the fastest time.Attendance: Over 100,000

Client Requirements:

The organisers of Wales Rally GB required an end-to-end ticketing and access control solution for their unique motorsport event. They needed a box office solution that would allow them to sell a variety of ticket types, including per stage, per day, weekend and premium VIP experiences. They required their own branded customer services, including branded telephone support, physical ticket dispatch and on site box office services. Due to the countryside location of the event, they also required a ticket authentication solution that worked without a network connection.

Services Supplied:

We Delivered:

Customer Quote:

“We’ve sold twice as many World Rally Passes this year[…]. It's been simply incredible. We've had an exceptional rally with a home winner, huge crowds, fantastic cars and brilliant sunshine. We've seen this coming in ticket sales and all the other measurables in recent years.”Ben Taylor, Event Managing Director speaking to Autosport


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