Best Practise
How should festival and event organisers use data to drive and optimise their marketing campaigns
Read Time
June 21, 2022
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Developed to fit the needs of all events, from small independent venues to off-grid festival sites, major arenas and everything in between.
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We’ve been working hard to make sure Event Genius is the most complete and COVID-ready platform on the market, helping you reassure your fans and staff, reduce contact and deliver safer events.
During the pandemic we threw ourselves headfirst into improving our access control solution. Our brand new scanning app is a big milestone in these developments and is available now to download for free from the iOS App and Google Play stores.
We can fight the touts together. Implement COVID-secure contactless scanning, detect fake and duplicate tickets with ease and eliminate fraud with digital ticketing and the egPassport ticket wallet app.
Seamlessly synchronise live online sales with your on-the-door ticket scanning operation, removing the need to ever close sales or manually download ticket data again.
Put your customers’ safety first. We’ll help you collect personal data for all attendees, not just lead ticket buyers, and ensure you’re prepared to carry out full track and trace duties in the event of a COVID-19 breakout.
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End ticket fraud, speed up entry, enable ticket transfers and up-sell to your most engaged audience. The egPassport digital ticket wallet app improves the customer experience and allows you to get back control of your tickets.
Gone are the days of fans requiring individual tickets for festivals, pre-parties, after-parties, boat parties, shuttle transport and other event extras. Link all event purchases to one mobile ticket or issue one wristband, both of which can be validated when needed across the course of your event.
Download egAccess to your smart phone for free and get to work immediately or make use of our industry leading equipment including both hand held devices and COVID-secure self-service scanning terminals.
Extended battery lives, waterproof, durable and reliable, our devices have been tried and tested in the deserts of Saudi Arabia, muddy festival sites and beyond.
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Monitor entry flow data for your event whilst tracking customer movements across different site locations with reliable, real time data.
We understand a stable internet connection in a muddy festival field or a small basement venue is sometimes just not possible. That’s why we developed egAccess and our customer mobile ticket wallet app to use data stored on the device. Whether you and your fans are online or offline, scanning will never stop.
Connected devices communicate to a central database allowing multiple ticket entrances, guestlists and staff, artist and vendor accreditations to be managed centrally.
We understand that you may be working with multiple ticket agents so we developed egAccess to accept barcode inventory from any outlet.
Monitor device battery life and performance and ensure scanning never stops.
Kiosk is the POS and box office solution that lets you, and any affiliated outlets, sell tickets instantly in person via cash, card, Apple or Google Pay.
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“This deal signifies our trust in the Event Genius by Festicket team and platform. It’s great to be able to partner with one supplier for ticketing, travel, accommodation, cashless payments, access control and more. We believe this is the best way to improve the festival experience for our fans; the Event Genius by Festicket platform covers everything.”
Jason Jennings, Director - Afro Nation Portugal
"It’s been refreshing to work with a single supplier that could offer us everything we needed. By being able to provide us with an integrated solution that covers online ticketing, access control and cashless payments, our fans have only needed to create the one account and we’ve been able to see incredibly detailed insight into our audiences spending habits that we could have only dreamed about a few years ago."
Stu Butterworth, Director - Annie Mac presents Lost & Found Festival
“This deal signifies our trust in the Event Genius by Festicket team and platform. It’s great to be able to partner with one supplier for ticketing, travel, accommodation, cashless payments, access control and more. We believe this is the best way to improve the festival experience for our fans; the Event Genius by Festicket platform covers everything.”
"It’s been refreshing to work with a single supplier that could offer us everything we needed. By being able to provide us with an integrated solution that covers online ticketing, access control and cashless payments, our fans have only needed to create the one account and we’ve been able to see incredibly detailed insight into our audiences spending habits that we could have only dreamed about a few years ago."
Event Genius has proved to be a reliable and flexible partner, continually seeking ways to adapt its technology and reporting infrastructure to meet our requirements.
"We've been working with Event Genius for our ticketing since 2016 and lots of our restaurant partners have subsequently also turned to them for their own ticketing needs. Our festival consists of 100+ events and our needs aren't always straight forward but the self-serve platform and the great team at Event Genius make the process simple and straightforward for us every year."
“Festicket have been a major contributor to the Ultra Europe success story throughout the years. They have sent over 30,000 travellers to our festival over the last few years and have continued to support the event with their unrivalled marketing and tailor made booking system”
Tell us about your events and discover how Event Genius will help you deliver unforgettable experiences from the moments tickets go on sale, until the music stops.
