Event Genius is now operated by Lyte
Learn More
Event Genius is now operated by Lyte
Learn More

Reach new audiences around the globe today

Tailored marketing strategies putting your events in front of new audiences, boosting sales day after day.

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Tried and trusted

5m

Engaged email subscribers

72m+

Unique visitors reached each year across our website listings

22+

Active countries and 9 translated languages

300k+

Social media followers

Event Genius is now operated by Lyte

Lyte enables creators, venues and artists to enhance their ticketing, ensure shows are full and keep fans happy. Lyte provides a safe, official reservation system and allows fans to return tickets to the official point of purchase for a fair price.

End-to-end marketing

A 360° view on marketing

Our marketing engine draws on extensive industry data and insights alongside a full marketing mix to generate success no matter the event type, location, size or genre.

Discovery

Uncover your next set of superfans

We pride ourselves on our ability to match fans with their perfect events. Our discovery tools,, artist following, automated event recommendations and an innovative integration with Spotify will make sure your events reach the right audience.

Content and editorial

Let us tell your story

Our in-house team of writers and translators are here to leverage event announcements, artist interviews and feature length editorial to promote your events to fans across the world.

Email and CRM

Automated and curated

One size doesn’t fit all. Alongside an intelligent, data-driven customer journey sending notifications and promotions to customers based on purchase and behaviour history, we will work with you to prepare bespoke support during key event cycle stages.

Performance marketing

Make paid count

Acquire new customers and boost sales through retargeting, social media advertising, google search and display and beyond. Our paid marketing services take advantage of industry insight for the best results possible.

Upselling

Sell more than just the ticket

We believe the ticket is the beginning of the purchase journey rather than the end. Our marketing engine is built to automate upselling, maximising your revenues through travel packages, upgrades, cashless credit, merchandise and other non-ticket items.

Affiliate marketing

Extend your reach

Reach 150 million+ new fans and find audiences where they discover events through fan marketplaces and affiliate partners including Songkick, Spotify, Bandsintown, Ents24, Festival Fans, Fnac and more.

Boost sales

Choosing Event Genius as your primary ticketing outlet will result in up to a 30% uplift in sales across our distribution channels.

International reach, local expertise

Our 7 international office locations allow us to pair a global audience with localised knowledge.

Custom websites

Need a new website for your events or festival? As part of our ticketing partnerships, our expert developers will build you a brand new website from scratch.

Own your customer data

Collect fan data and build audiences ready for your marketing campaigns.

  • Create granular customer segments
  • Download targeted marketing audiences
  • GDPR compliant

Waiting List

Tickets sold out or coming soon? Create a Waiting List of fan sign ups directly through your event pages.

  • Automatically notify fans when tickets become available
  • Incentivise fans to refer friends, follow, subscribe and share events with their personal and social networks
  • GDPR compliant

Pre-registration module

Drive awareness, collect fan data and prepare for a successful event launch.

  • White-label solution to match your brand
  • Mobile optimised
  • Social media integrated
  • Customisable signup confirmation email

Expert experience, unrivalled service

  • Reach more fans through our 500+ affiliates and press partners

  • Create discount codes and promotions

  • Expose your event to millions of potential customers

You’re in great company

“This deal signifies our trust in the Event Genius team and platform. It’s great to be able to partner with one supplier for ticketing, travel, accommodation, cashless payments, access control and more. We believe this is the best way to improve the festival experience for our fans; the Event Genius platform covers everything.”

Jason Jennings, Director - Afro Nation Portugal

"It’s been refreshing to work with a single supplier that could offer us everything we needed. By being able to provide us with an integrated solution that covers online ticketing, access control and cashless payments, our fans have only needed to create the one account and we’ve been able to see incredibly detailed insight into our audiences spending habits that we could have only dreamed about a few years ago."

Stu Butterworth, Director - Annie Mac presents Lost & Found Festival

“This deal signifies our trust in the Event Genius team and platform. It’s great to be able to partner with one supplier for ticketing, travel, accommodation, cashless payments, access control and more. We believe this is the best way to improve the festival experience for our fans; the Event Genius platform covers everything.”

Jason Jennings, Director - Afro Nation Portugal

"It’s been refreshing to work with a single supplier that could offer us everything we needed. By being able to provide us with an integrated solution that covers online ticketing, access control and cashless payments, our fans have only needed to create the one account and we’ve been able to see incredibly detailed insight into our audiences spending habits that we could have only dreamed about a few years ago."

Stu Butterworth, Director - Annie Mac presents Lost & Found Festival

Event Genius has proved to be a reliable and flexible partner, continually seeking ways to adapt its technology and reporting infrastructure to meet our requirements.

Helen Waight, MSA Events - Wales Rally GB

"We've been working with Event Genius for our ticketing since 2016 and lots of our restaurant partners have subsequently also turned to them for their own ticketing needs. Our festival consists of 100+ events and our needs aren't always straight forward but the self-serve platform and the great team at Event Genius make the process simple and straightforward for us every year."

Simon Fogal, Founder - Leeds Indie Food Festival

“Festicket have been a major contributor to the Ultra Europe success story throughout the years. They have sent over 30,000 travellers to our festival over the last few years and have continued to support the event with their unrivalled marketing and tailor made booking system”

Simon Horvat, Travel2Ultra Manager - Ultra Europe

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