Best Practise
How should festival and event organisers use data to drive and optimise their marketing campaigns
Read Time
June 21, 2022
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Tailored marketing strategies putting your events in front of new audiences, boosting sales day after day.
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Engaged email subscribers
Unique visitors reached each year across our website listings
Active countries and 9 translated languages
Social media followers
We’ve been working hard to make sure Event Genius is the most complete and COVID-ready platform on the market, helping you reassure your fans and staff, reduce contact and deliver safer events.
Our marketing engine and Campaign Managers draw on extensive industry data and insight and a full marketing mix to create marketing plans primed to generate success, no matter the event type, location, size or genre.
We pride ourselves on our ability to match fans with their perfect events. Our discovery tools, including festicket.com, ticketarena.co.uk, artist following, automated event recommendations and an innovative integration with Spotify will make sure your events reach the right audience.
Our in-house team of writers and translators are here to leverage event announcements, artist interviews and feature length editorial to promote your events to fans across the world through our Festicket and Ticket Arena websites.
One size doesn’t fit all. Alongside an intelligent, data-driven customer journey sending notifications and promotions to customers based on purchase and behaviour history, we will work with you to prepare bespoke support during key event cycle stages.
Acquire new customers and boost sales through retargeting, social media advertising, google search and display and beyond. Take advantage of our industry insight and in-house professionals for the best results possible.
We believe the ticket is the beginning of the purchase journey rather than the end. Our marketing engine is built to automate upselling, maximising your revenues through travel packages, upgrades, cashless credit, merchandise and other non-ticket items.
Reach 150 million+ new fans and find audiences where they discover events through Festicket, Ticket Arena and affiliate partners including Songkick, Spotify, Bandsintown, Ents24, Festival Fans, Fnac and more.
Choosing Event Genius as your primary ticketing outlet will result in up to a 30% uplift in sales across our distribution channels.
Our 7 international office locations allow us to pair a global audience with localised knowledge.
Need a new website for your events or festival? As part of our ticketing partnerships, our expert developers will build you a brand new website from scratch.
Collect fan data and build audiences ready for your marketing campaigns.
Drive awareness, collect fan data and prepare for a successful event launch.
Tickets sold out or coming soon? Create a Waiting List of fan sign ups directly through your event pages.
Dedicated Campaign Manager
Reach more fans through our 500+ affiliates and press partners
Create discount codes and promotions
On-site festicket.com and ticketarena.co.uk banner advertising
Promote group and VIP booking packages to our partners and connections
“This deal signifies our trust in the Event Genius by Festicket team and platform. It’s great to be able to partner with one supplier for ticketing, travel, accommodation, cashless payments, access control and more. We believe this is the best way to improve the festival experience for our fans; the Event Genius by Festicket platform covers everything.”
Jason Jennings, Director - Afro Nation Portugal
"It’s been refreshing to work with a single supplier that could offer us everything we needed. By being able to provide us with an integrated solution that covers online ticketing, access control and cashless payments, our fans have only needed to create the one account and we’ve been able to see incredibly detailed insight into our audiences spending habits that we could have only dreamed about a few years ago."
Stu Butterworth, Director - Annie Mac presents Lost & Found Festival
“This deal signifies our trust in the Event Genius by Festicket team and platform. It’s great to be able to partner with one supplier for ticketing, travel, accommodation, cashless payments, access control and more. We believe this is the best way to improve the festival experience for our fans; the Event Genius by Festicket platform covers everything.”
"It’s been refreshing to work with a single supplier that could offer us everything we needed. By being able to provide us with an integrated solution that covers online ticketing, access control and cashless payments, our fans have only needed to create the one account and we’ve been able to see incredibly detailed insight into our audiences spending habits that we could have only dreamed about a few years ago."
Event Genius has proved to be a reliable and flexible partner, continually seeking ways to adapt its technology and reporting infrastructure to meet our requirements.
"We've been working with Event Genius for our ticketing since 2016 and lots of our restaurant partners have subsequently also turned to them for their own ticketing needs. Our festival consists of 100+ events and our needs aren't always straight forward but the self-serve platform and the great team at Event Genius make the process simple and straightforward for us every year."
“Festicket have been a major contributor to the Ultra Europe success story throughout the years. They have sent over 30,000 travellers to our festival over the last few years and have continued to support the event with their unrivalled marketing and tailor made booking system”
Tell us about your events and discover how Event Genius will help you deliver unforgettable experiences from the moments tickets go on sale, until the music stops.
